Shtcut — Social Content Operations Platform

Shtcut is a social content operations platform that helps teams plan, collaborate, publish, and measure social media content, all in one structured workflow.

Shtcut is a Social Content Operating System for small teams & solo builders.

Instead of juggling multiple tools for scheduling, files, approvals, chats, and analytics, Shtcut treats social media as an operational pipeline, from idea → asset → post → outcome.

Why Shtcut?

Most social media tools focus on posting.

Real teams struggle with:

• Scattered assets
• Unclear ownership
• Broken approval flows
• Manual multi-platform publishing
• Vanity metrics instead of real outcomes

Shtcut solves this by bringing workflow, collaboration, publishing, and insights together — centered around content and links.

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What Shtcut Is (and Is Not)

What it is

• A social media workflow platform
• Built for teams, agencies, and growing brands
• Focused on distribution and outcomes
• Link-centric and analytics-aware

What it is not

• Not a generic “all-in-one marketing tool”
• Not a project management replacement
• Not an email marketing platform (yet)
• Not a website builder

Everything in Shtcut exists to support social content execution.

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Core Capabilities

Social Posts & Scheduling

• Create and manage posts across multiple social platforms
• Platform-specific formatting and previews
• Schedule posts or publish instantly
• One-click publishing to all connected accounts
• Publishing status, retries, and logs

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Content Calendar

• Visual calendar view of scheduled and published posts
• Drag-and-drop rescheduling
• Team-wide visibility of content plans

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Media Library (Assets)

• Centralized storage for images, videos, and captions
• Attach assets directly to posts or tasks
• Avoid “final_v2_final.png” chaos
• Reuse assets across campaigns

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Team Collaboration

• Comments and discussions on posts and tasks
• Context-aware chats tied to content
• Reduce Slack/DM noise

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Smart Links & URL Shortener

• Built-in URL shortener
• Auto-generated tracking links per post
• Campaign-aware links
• Measure what content actually drives clicks

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Analytics & Reports

• Performance per post, platform, and campaign
• Click-through analytics from shared links
• Understand what works — not just what looks good
• Exportable reports for teams and clients

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Shtcut will progressively add:

• Automatic performance insights
• Content and platform comparisons
• Clear, explainable recommendations
• Waste and efficiency detection

No black-box AI.
Insights are transparent, assistive, and practical.

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Who Is Shtcut For?

• Marketing teams
• Social media managers
• Agencies
• Startups and scale-ups
• Content-driven businesses

If you manage social content collaboratively, Shtcut is built for you.

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Tech Stack

• Backend: NestJS
• Frontend: React / Next.js
• Database: MongoDB
• Cache & Queues: Redis
• Architecture: Modular, event-driven
• Deployment: Cloud-ready (Docker-friendly)

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Getting Started

Prerequisites

• Node.js (v20+ recommended)
• npm or yarn
• MongoDB
• Redis
• BullMQ
• NestJS

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Installation

git clone https://github.com/yourusername/shtcut.git
cd shtcut
npm install

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Configuration

Create a .env file at the root:

DATABASE_URL=mongodb://localhost:27017/shtcut
REDIS_URL=redis://localhost:6379
JWT_SECRET=your_secret

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Run Locally

cd web
yarn dev

Visit: http://localhost:3000

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License

MIT License

Support

Open an issue on GitHub or email technical@shtcut.co