A self-experiment to measure the Google Effect — how knowing you can look things up changes how you remember them.
Try it live: https://google-effect.netlify.app
Based on Sparrow, Liu & Wegner (2011) "Google Effects on Memory: Cognitive Consequences of Having Information at Our Fingertips" published in Science.
- Offloading Effect: Do you remember "deleted" information better than "saved" information?
- Location Memory: Do you remember WHERE information was stored better than WHAT it contained?
- Google Stroop Effect: After hard trivia questions, do tech-related words (Google, ChatGPT, etc.) interfere with your thinking more than neutral words?
~15 minutes
- Push this folder to a GitHub repository
- Go to Netlify
- Click "Add new site" → "Import an existing project"
- Connect to your GitHub repository
- Build settings will auto-detect from
netlify.toml - Click "Deploy"
- Install dependencies:
npm install - Build:
npm run build - Drag the
buildfolder to Netlify's deploy drop zone
npm install -g netlify-cli
npm install
npm run build
netlify deploy --prodnpm install
npm startOpens at http://localhost:3000
Results are downloadable as JSON with:
- Free recall performance (saved vs. deleted items)
- Recognition memory (hit rates, false alarm rates)
- Location memory accuracy
- Stroop reaction times (tech words vs. neutral words, after hard vs. easy questions)
- Calculated "Google Effect" coefficient
The original Sparrow et al. (2011) study found:
- People remember less when they expect information to be saved
- People remember WHERE to find information better than the information itself
- Hard trivia questions prime thoughts about computers/internet
Note: The "Google Stroop" effect failed to replicate in a 2018 Nature study. The save/delete memory effects have been more robust across replications.
MIT
If you use this for research or writing:
Personal Offloading Test. Based on: Sparrow, B., Liu, J., & Wegner, D. M. (2011).
Google effects on memory: Cognitive consequences of having information at our fingertips.
Science, 333(6043), 776-778.