Update GAM video tutorial to explain local cache

dev-docs/modules/dfp_video.md

@@ -3,15 +3,14 @@ layout: page_v2
 page_type: module
 title: Module - Google Ad Manager Video
 description: Required for serving instream video through Google Ad Manager.
-module_code : dfpAdServerVideo
+module_code : gamAdServerVideo
 display_name : Google Ad Manager Video Support
 enable_download : true
 vendor_specific: true
 sidebarType : 1
 ---
 
 
-
 # Google Ad Manager Video
 
 {:.no_toc}
@@ -27,7 +26,10 @@ The standard options:
 
 ## Step 2: Integrate into your prebid.js configuration
 
-The method exposes the [`pbjs.adServers.dfp.buildVideoUrl`]({{site.baseurl}}/dev-docs/publisher-api-reference/adServers.dfp.buildVideoUrl.html) method to use. For an example, see the DFP video guide linked below.
+This module exposes the following methods:
+
+- [`pbjs.adServers.gam.buildVideoUrl`](/dev-docs/publisher-api-reference/adServers.dfp.buildVideoUrl.html)
+- [`pbjs.adServers.gam.getVastXml`](/dev-docs/publisher-api-reference/adServers.dfp.getVastXml.html)
 
 # Further Reading
 

dev-docs/show-video-with-a-dfp-video-tag.md

@@ -29,13 +29,13 @@ The code example below was built using the following libraries:
 Also, you need to make sure to build Prebid.js with:
 
 * Support for at least one video-enabled bidder
-* Support for the `dfpAdServerVideo` ad server adapter, which will provide the video ad support
+* Support for the `gamAdServerVideo` ad server adapter, which will provide the video ad support
 
 For example, to build with the AppNexus bidder adapter and the Google Ad Manager
 Video ad server adapter, use the following command:
 
 ```bash
-gulp build --modules=dfpAdServerVideo,appnexusBidAdapter
+gulp build --modules=gamAdServerVideo,appnexusBidAdapter
 ```
 
 For more information about how to build with modules, see the [Prebid.js project README](https://github.com/prebid/Prebid.js/blob/master/README.md#build-optimization).
@@ -82,16 +82,15 @@ For full details on video ad unit parameters, see [Ad Unit Reference for Video](
 
 By default, Prebid.js caps all CPMs at $20.  As a video seller, you may expect to see CPMs over $20.  In order to receive those bids, you'll need to implement custom price buckets setting the [priceGranularity](/dev-docs/publisher-api-reference/setConfig.html#setConfig-Price-Granularity) object in the `setConfig` method.
 
-For instructions and sample code, see [Custom Price Granularity Buckets
-](/dev-docs/examples/custom-price-buckets.html).
+For instructions and sample code, see [Custom Price Granularity Buckets](/dev-docs/examples/custom-price-buckets.html).
 
 ### 3. Request bids, build video URL
 
 Next, we need to do the standard Prebid "add ad units and request bids" dance.
 
 In the example below, our callback builds the video URL the player needs using the `buildVideoUrl` method from the Google Ad Manager ad server module that we built into our copy of Prebid.js in the **Prerequisites** section.
 
-For more information, see the API documentation for [pbjs.adServers.dfp.buildVideoUrl](/dev-docs/publisher-api-reference/adServers.dfp.buildVideoUrl.html).  Understanding the arguments to this method is *especially* important if you plan to pass any custom parameters to Google Ad Manager.  The `params` key in the argument to `buildVideoUrl` supports all parameters from the [Google Ad Manager API](https://support.google.com/admanager/answer/1068325).
+For more information, see the API documentation for [pbjs.adServers.gam.buildVideoUrl](/dev-docs/publisher-api-reference/adServers.dfp.buildVideoUrl.html).  Understanding the arguments to this method is *especially* important if you plan to pass any custom parameters to Google Ad Manager.  The `params` key in the argument to `buildVideoUrl` supports all parameters from the [Google Ad Manager API](https://support.google.com/admanager/answer/1068325).
 
 ```javascript
 pbjs.que.push(function() {
@@ -106,7 +105,7 @@ pbjs.que.push(function() {
 
     pbjs.requestBids({
         bidsBackHandler: function(bids) {
-            var videoUrl = pbjs.adServers.dfp.buildVideoUrl({
+            var videoUrl = pbjs.adServers.gam.buildVideoUrl({
                 adUnit: videoAdUnit,
                 params: {
                     iu: '/19968336/prebid_cache_video_adunit'
@@ -120,12 +119,12 @@ pbjs.que.push(function() {
 
 #### Notes on Prebid Cache
 
-The VAST XML has to be cached somewhere because most video players can only work with a URL that returns VAST XML, not VAST directly. Some bidders cache the VAST XML on the server side, while others depend on Prebid.js to perform the caching.
+The VAST XML is typically cached somewhere because GAM expects a URL that returns VAST XML, not a VAST document directly (but see [using the local cache](#local-cache)). Some bidders cache the VAST XML on the server side, while others depend on Prebid.js to perform the caching.
 
 * In general, video-enabled bidders must supply `bid.videoCacheKey`, `bid.vastXml`, or `bid.vastUrl` on their responses, and can provide any combination of the three.
-* If `pbjs.setConfig({cache: {URL}})` isn't set and the bidder supplies only `bid.vastXml` in its bid response, [`pbjs.adServers.dfp.buildVideoUrl`](/dev-docs/publisher-api-reference/adServers.dfp.buildVideoUrl.html) will not be able to generate a videoCacheKey, and it will be dropped from the auction.
+* If `pbjs.setConfig({cache: {URL}})` isn't set and the bidder supplies only `bid.vastXml` in its bid response, [`pbjs.adServers.gam.buildVideoUrl`](/dev-docs/publisher-api-reference/adServers.gam.buildVideoUrl.html) will not be able to generate a videoCacheKey, and it will be dropped from the auction.
 * If `pbjs.setConfig({cache: {URL}})` is defined and the bidder responds with `bid.videoCacheKey`, Prebid.js will not re-cache the VAST XML.
-* If `options.url` is passed as an argument to [`pbjs.adServers.dfp.buildVideoUrl`](/dev-docs/publisher-api-reference/adServers.dfp.buildVideoUrl.html):
+* If `options.url` is passed as an argument to [`pbjs.adServers.gam.buildVideoUrl`](/dev-docs/publisher-api-reference/adServers.gam.buildVideoUrl.html):
   * If Prebid Cache is disabled, Prebid sets `description_url` field to the bid response's `bid.vastUrl`.
   * If Prebid Cache is enabled, Prebid sets `description_url` field to the cache URL.
 
@@ -136,7 +135,7 @@ Display banners are rendered with the help of the renderAd function. This functi
 ```javascript
 pbjs.requestBids({
     bidsBackHandler: function(bids) {
-        var videoUrl = pbjs.adServers.dfp.buildVideoUrl({
+        var videoUrl = pbjs.adServers.gam.buildVideoUrl({
             adUnit: videoAdUnit,
             params: {
                 iu: '/19968336/prebid_cache_video_adunit'
@@ -145,7 +144,7 @@ pbjs.requestBids({
 
         // Mark the bid, used in buildVideoUrl, as used
         pbjs.markWinningBidAsUsed({
-            adUnitCode: videoAdUnit.code // optional if you know the adId
+            adUnitCode: videoAdUnit.code, // optional if you know the adId
             adId: bid.adId // optional
         });
 
@@ -189,6 +188,63 @@ In the body of the page, the following HTML and JS will show the ad:
 
 If you have [set up your ad server line items and creatives correctly]({{site.baseurl}}/adops/setting-up-prebid-video-in-dfp.html), you should see an instream pre-roll video ad followed by the oceans video from the [video.js homepage](https://videojs.com/).
 
+<a id="local-cache"></a>
+
+### 5. Using the local cache
+
+Since version 10.23 it is possible to work around GAM's requirement for a cached VAST URL by using a combination of [client side caching](/dev-docs/publisher-api-reference/setConfig.html#client-side-caching-of-vast-xml) and [`getVastXml`](/dev-docs/publisher-api-reference/adServers.gam.getVastXml.html). This uses the same setup described above, except that the cache is set to local:
+
+```javascript
+pbjs.setConfig({
+  cache: {
+    useLocal: true
+  }
+});
+```
+
+And passing a VAST document directly to the player (instead of an ad tag URL). Using VideoJS:
+
+```javascript
+  function invokeVideoPlayer() {
+    videojs("vid1").ready(function() {
+      this.vastClient({
+        adTagXml: function(callback) {
+          pbjs.adServers.gam.getVastXml({
+            adUnit: videoAdUnit,
+            params: {
+              iu: '/19968336/prebid_cache_video_adunit'
+            }
+          }).then(function(vastXml) {
+            callback(null, vastXml);
+          })
+        },
+        playAdAlways: true,
+        verbosity: 0,
+        vpaidFlashLoaderPath: "https://github.com/MailOnline/videojs-vast-vpaid/blob/RELEASE/bin/VPAIDFlash.swf?raw=true",
+        autoplay: true
+      });
+      this.muted(true);
+      this.play();
+    });
+  }
+```
+
+See [below](#examples) for more examples.
+
+The way this works is:
+
+* when Prebid receives a video bid, it stores its VAST document in the browser as a [blob](https://developer.mozilla.org/en-US/docs/Web/API/Blob), and updates its `.videoCacheKey` with the ID of that blob; 
+* `getVastXml` first makes a request to GAM (using the URL returned by `getVideoUrl`); 
+* If a Prebid bid wins the GAM auction (and the line items are set up as described in [GAM Step by Step - Video Creatives](/adops/setting-up-prebid-video-in-dfp.md)), the response will contain a VAST URL with a cache key that matches a blob ID;
+* `getVastXml` scans the response for such URLs, and replaces them with an inlined copy of the matching VAST XML from blob storage.    
+
+This means that you can migrate an existing setup using a 3rd party cache service to local caching without any changes in GAM (the VAST URLs in GAM creatives are ignored except for the cache key portion).
+
+{: .alert.alert-warning :}
+Video players often add signals to the GAM ad tag URL. They cannot do this when using `getVastXml`, as there is no URL to augment. This can impact the GAM auction; in practice, this means that using client-side caching will likely result in lower AdX demand.   
+
+<a id="examples"></a>
+
 ## Working Examples
 
 **Note:** Prebid video is designed to work across devices and browsers. This demo has been developed and tested only for Chrome desktop, Firefox desktop, and Chrome Android; additional device/browser support is planned to be added at a later date.