feat: Implement Phase 1 marketing conversion improvements

.agents/product-marketing-context.md

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+# Product Marketing Context
+
+*Last updated: May 9, 2026*
+
+## Product Overview
+**One-liner:** AI-powered trading performance assistant for prop firm Forex day traders.
+**What it does:** TradiaAI helps traders turn trade history into clear performance insights, risk feedback, behavior patterns, and AI-powered improvement plans.
+**Product category:** AI Trading Journal and Trading Performance Intelligence Tool.
+**Product type:** SaaS / Trading Tool.
+**Business model:** Subscription-based (implied by "upgrade" and "pricing" routes).
+
+## Target Audience
+**Target companies:** Prop firms (users are traders within these firms).
+**Decision-makers:** Forex day traders.
+**Primary use case:** Improving trading consistency and protecting funded accounts.
+**Jobs to be done:**
+- Analyze trading performance.
+- Track risk behavior.
+- Identify and reduce emotional mistakes.
+- Pass prop firm challenges.
+- Protect funded accounts.
+**Use cases:**
+- Landing page CRO.
+- Homepage copywriting.
+- Pricing page strategy.
+- Onboarding flow improvement.
+- SEO pages.
+- Cold outreach.
+- Launch strategy.
+- Social content.
+- Analytics and conversion tracking.
+- Competitor comparison pages.
+
+## Problems & Pain Points
+**Core problem:** Traders lose funded accounts because of poor risk management and repeated emotional mistakes.
+**Why alternatives fall short:** Most trading journals are too manual and boring. They don't provide fast feedback on what the trader is doing wrong.
+**What it costs them:** Time, money (lost accounts/challenges), and emotional stress.
+**Emotional tension:** Frustration from inconsistency, fear of losing funded status, doubt in their strategy.
+
+## Competitive Landscape
+**Direct:** Generic trading journals, manual spreadsheets.
+**Secondary:** Performance coaching, automated risk management tools.
+**Indirect:** Self-analysis, "hoping for the best."
+
+## Differentiation
+**Key differentiators:**
+- AI-driven insights from trading data.
+- Specific focus on prop firm Forex traders.
+- Behavior pattern identification.
+**How we do it differently:** Instead of just recording wins and losses, we analyze the *why* behind the performance.
+**Why that's better:** Faster feedback loop and actionable improvement plans.
+**Why customers choose us:** For serious traders who want a data-backed edge in prop firm trading.
+
+## Objections
+| Objection | Response |
+|-----------|----------|
+| Is it too manual? | TradiaAI automates the analysis to save time. |
+| Does it work for my firm? | Designed specifically for prop firm Forex traders. |
+
+**Anti-persona:** Casual/hobbyist traders not interested in deep performance analysis.
+
+## Brand Voice
+**Tone:** Clear, direct, serious, performance-focused, trader-native.
+**Style:** Professional and data-driven.
+**Personality:** Performance-focused, serious, non-hypey.
+
+## Goals
+**Business goal:** Growth in user base (prop firm traders) and conversion to paid plans.
+**Conversion action:** Signup and upgrade to premium plans.