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Writing Design na Era da IA
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Writing Design na Era da IA

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thiagoxikota/README.md

Senior Product Designer and founder of Xikota Design, a design studio and mentorship practice based in Florianópolis, Brazil. Researcher at Lemme, the design, media and knowledge lab of UFSC's graduate Design program. Brazilian-Japanese, yonsei (fourth generation).

Everything I make sits on one thesis: as AI accelerates execution, the designer's value moves to understanding problems, specifying solutions and validating results. I design products, research how generative AI reshapes interface design, mentor designers, and write about what remains when the tools change.

Research

Two named concepts run through the work: Structural Convergence, the drift toward sameness in unspecified AI output, and Specification Literacy, the ability to tell the machine precisely what to build and why.

Paper Venue Status
Structural Convergence in AI-Generated Media AIMEDIA 2026 (IARIA), Nice Published
Designing Against Defaults: Prompt-Side Control Strategies for AI-Assisted Interface Prototyping AID 2026, Seoul Under review
Bold vs DSGov: comparative accessibility audit of Brazil's public design systems, 277 WCAG 2.1 AA non-conformities documented with six tools UFSC, undergraduate thesis Deposited, grade 10/10

The book

Design na Era da IA (Design in the AI Era) · Casa do Código, in production. A book about what happens to the designer's role when execution gets cheap, written on the same spine as the research.

O cursor continua piscando. Agora ele espera a sua especificação. The cursor is still blinking. Now it waits for your specification.

Experience

  • Wellhub · Global Product Designer · end-to-end journeys and accessibility (WCAG 2.1 AA) on a wellbeing platform serving about 50 million users across 18 countries
  • Laboratório Bridge (UFSC/MEC) · UX/UI for Jornada do Estudante, a federal education platform with 14 million users, building with the Bold design system
  • Multidrop · Lead Product Designer and only designer at a German startup; user activation grew from 25% to 50%

Open source

Community and talks

  • The AI Collective Florianópolis · Chapter Lead, first chapter in southern Brazil
  • IxDA Florianópolis · volunteer organizer
  • Mentorship · 10+ designers mentored one-on-one
  • The hardest problem isn't the screen · talk at UX Time 2026 · recording
The Xikota mark: the letter X that, rotated 45 degrees, reads as the kanji ta, rice field

Four Mount Fujis drawn as one seal. At rest it reads X, the spelling a Brazilian registry office gave the family name in 1930.
Rotated 45 degrees, the peaks close into the kanji (ta, rice field), the root of the original name, Shikoda (志小田).
Vermilion is the color of the hanko, the personal seal used as a signature.

Work and collaboration: LinkedIn

Notas de Produto: research notes on how AI is changing design. Method, not news.
Subscribe at xikota.design

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  1. touch-grass touch-grass Public

    Open-source brutalist design system for React, tokens, Figma and SwiftUI. Zero rounded corners. Zero grey text. Zero animation.

    TypeScript 1

  2. ai-collective-content-lab ai-collective-content-lab Public

    White-label content tooling for The AI Collective chapters. Instagram posts, carousels and reels in the brand identity, from Claude Code. Posts need no API key (local render). Built by the Florianó…

    JavaScript 1