Modeling adstock in media mix modeling using Weibull transformations.
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Updated
Dec 18, 2019
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adstock
Here are 5 public repositories matching this topic...
Marketing Mix Modelling app: attribute sales/revenue to channels with adstock, saturation transforms, and ROI/mROI. Streamlit wizard, 5 model types (Linear, Ridge, Lasso, Bayesian), segment analysis.
attribution optimization lasso pymc bayesian roi mmm ridge marketing-analytics streamlit marketing-mix-modelling adstock
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Feb 12, 2026 - Python
Marketing Mix Modeling (MMM) in Python: ridge regression with adstock & saturation, attribution metrics, and a simple budget optimizer.
python attribution ci sklearn pandas pytest ridge-regression saturation mmm marketing-mix-modeling adstock media-mix
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Nov 24, 2025 - Python
Reproducible Marketing Mix Modeling (MMM) pipeline with adstock optimization and ROI-based budget allocation simulation using Python.
python data-science time-series econometrics mmm marketing-analytics marketing-mix-modeling regression-modeling budget-allocation adstock roi-optimization
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Feb 11, 2026 - Jupyter Notebook
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