direct-to-consumer

Bioniq is a personalized nutrition and supplement company founded in London in 2019 that combines individual biomarker and blood-test data with a proprietary algorithm to formulate customized vitamin and mineral blends delivered as Swiss-made granules.

SPOKE (spoke-london.com) is a London-based direct-to-consumer men's fashion retailer specializing in tailored menswear engineered for precise fit, with the tagline "A flawless fit, delivered." Its range spans trousers, denim, shirts, knitwear, shorts, tailoring (suits and jackets) and accessories, sold through an e-commerce storefront with a "Fit…

Ripple Foods is a plant-based beverage company that manufactures dairy-free milk alternatives made from pea protein, along with protein shakes, kids' milk, barista and coffee creamers, and organic plant-based milk. It sells through retail grocery and a direct-to-consumer Shopify storefront.

Womaness is a women-founded midlife wellness brand created to modernize aging for women and to help them navigate the phases their bodies move through around menopause. The direct-to-consumer company sells clean, estrogen-free, doctor-approved and clinically tested skincare, supplements, sexual-health and menopause-support products (including…

In Your Shoe is an Egyptian streetwear and apparel brand, founded in 2018 and based in Cairo, Egypt, that designs and sells playful, statement-driven ready-to-wear pieces — oversized and boxy tees, shirts, jeans, jorts, loungewear, kids' lines, and accessories — letting Millennials and Gen-Z express themselves through high-quality, self-expressive…

Meolaa is an AI-first, digitally native FMCG company based in India, founded in 2023 by Ishita Sawant. It began as a curated e-commerce marketplace for clean, sustainable, direct-to-consumer brands across fashion, beauty, home, and baby care, and is expanding into building a portfolio of purpose-driven in-house microbrands (including HIRA) powered…

Pluto (Plutopillow) is a Los Angeles-based direct-to-consumer sleep wellness brand best known for the Pluto Pillow, a made-to-order pillow custom-built around each customer's unique sleep profile via an online sleep quiz.

Ritual is a direct-to-consumer health and wellness brand that sells traceable, scientifically-formulated vitamins and nutritional supplements, best known for its Essential for Women multivitamin, prenatal and postnatal formulas, and protein products.

Hungryroot is a personalized grocery and meal-planning service that blends meal-kit convenience with grocery-store variety. Its AI-driven personalization engine builds each customer's cart from dietary preferences, health goals, and budget, drawing on a catalog of 50,000+ recipes and curated grocery products that support high-protein, gluten-free…

Koala Health is a digital pet pharmacy headquartered in Boston, Massachusetts that dispenses prescription medications, vitamins, supplements and veterinary diets for dogs and cats direct to pet parents, with an emphasis on chronic-condition medication management.

Urban Jungle Services Ltd is a London-based direct-to-consumer insurtech, founded in 2016 by Jimmy Williams and Greg Smyth to sell home insurance to "Generation Rent" — renters, sharers and students the traditional UK market underserves.

The Modern Milkman is a UK doorstep delivery service that brings farm-fresh milk, groceries and household essentials to customers in returnable and reusable glass bottles or recyclable packaging, with flexible ordering and early-morning delivery.

82 Labs, Inc. (doing business as More Labs) is a Los Angeles-based, science-backed wellness beverage company founded in 2016 by former Tesla engineer Sisun Lee. More Labs makes functional drink supplements sold direct-to-consumer, including Morning Recovery (hydration and post-alcohol recovery with electrolytes and DHM), Liquid Focus (a nootropic…

Atoms is a direct-to-consumer footwear brand founded in 2019 by Waqas Ali and Sidra Qasim and headquartered in the Brooklyn Navy Yard, New York. The company designs, develops, and sells minimalist everyday sneakers - notably its Model 000 and Model 001 lines - and differentiates itself with quarter-size sizing and the ability to buy a pair in two…

Ephemeral is a body-art company that makes semi-permanent, made-to-fade tattoos using a proprietary vegan, medical-grade polymer ink engineered to fade from the skin over roughly one to two years.

JULIENNE BRUNO is a London-based food company that creates, develops and produces naturally plant-based fresh cheeses. Its Collection 01 comprises Burrella, Superstraccia and Crematta - dairy-free, fermented products positioned as original foods in their own category rather than vegan imitations.

Huel (a contraction of "Human Fuel") is a British nutritionally-complete food company founded in June 2015 by Julian Hearn with nutritionist James Collier, headquartered in Tring, Hertfordshire, and operating offices in the UK, US and Europe.

Liquid Death is a Los Angeles beverage company founded in 2014 by Mike Cessario, Pat Cook and JonRyan Riggins, selling still and sparkling mountain water, iced tea, flavored sparkling water, the Death Dust electrolyte powder and a Sparkling Energy line, all in recyclable aluminum tallboys and marketed through a deliberately horror-comedy brand…

CABA Design Co. is a direct-to-consumer home-furnishings company building the next generation of furniture brands powered by community and technology. It develops sustainable, high-quality furniture and gives customers choice through customization and modularity, selling directly through its Shopify-hosted storefront at cabadesign.co under the…

Cider is a global direct-to-consumer digital-first fashion brand geared toward Gen Z shoppers, founded in 2020 and operating primarily at shopcider.com and through its mobile apps. Backed by Andreessen Horowitz (a16z), DST Global, and Greenoaks Capital, Cider reached unicorn valuation as a fast-fashion challenger to SHEIN, using a data- and…