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unhield/README.md

Hi, I'm Raj Joshi 👋

Business Analytics | Business Intelligence | Customer Analytics

I enjoy transforming complex business problems into data-driven decisions.

My interests include business analytics, customer intelligence, market research, consumer behavior, business intelligence, growth strategy, and executive decision support.

What I Work On

📊 Business Analytics

📈 Business Intelligence

🎯 Customer Analytics

💡 Data-Driven Decision Making

📉 Churn & Retention Analytics

💰 Customer Lifetime Value (CLTV)

🏢 Growth & Strategy Analytics

Featured Work

Customer Growth Strategy Engine

Enterprise-scale Customer Intelligence and Executive Decision Support platform built using PostgreSQL, SQL, Python, and Power BI.

Key areas:

  • Customer Segmentation
  • Churn Risk Assessment
  • CLTV Analysis
  • Retention Economics
  • Capital Allocation
  • Executive Dashboarding

🔗 Repository: https://github.com/unhield/Customer_Growth_Strategy_Engine

Research Publication

Impact of Neuromarketing on the Success of Marketing Strategies among Consumers

Published in:

JAAFR – Journal of Advance and Future Research Vol. 4, Issue 4 (2026)

Research Areas:

  • Consumer Behavior
  • Neuromarketing
  • Marketing Effectiveness
  • Strategic Decision Making

Education

🎓 MBA (Business Analytics): Parul University, India

🌏 Semester Exchange Program: INTI International University, Malaysia

Technical Stack

Analytics & BI

  • Business Analytics
  • Business Intelligence
  • Customer Analytics
  • Market Research
  • Data Visualization
  • KPI Development

Tools

  • PostgreSQL
  • SQL
  • Python
  • Power BI
  • Jupyter Notebook
  • Git
  • GitHub
  • Advanced Excel

Current Goal

Building a portfolio of business-focused analytics projects that combine data engineering, analytics, business intelligence, and strategic decision support.

Connect

LinkedIn: https://linkedin.com/in/rajoshi0408

GitHub: https://github.com/unhield

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  1. Customer_Growth_Strategy_Engine Customer_Growth_Strategy_Engine Public

    End-to-end Customer Intelligence, Churn Analytics, Capital Allocation, and Executive Decision Support solution built using PostgreSQL, SQL, Python, and Power BI.

    Python