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docs/ACTIVATION_PLAN_30_60_90.md

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+# SignalGrid 30/60/90 Activation Plan
+
+## 1) Current State
+
+SignalGrid is in a **controlled-demo-ready** stage and is positioning as a:
+- runtime decision layer,
+- Zero Trust orchestration capability,
+- for shared-device/mobile frontline environments,
+- combining identity + device posture + session context for access decisions.
+
+### What is ready now
+- Narrative and demo framing for runtime decisioning.
+- Controlled demo flow suitable for discovery conversations.
+- Initial outreach assets and objection themes drafted.
+
+### What is not validated yet
+- No production-ready claims are made.
+- No compliance guarantees are made.
+- No replacement claim is made against IAM/UEM/ITSM platforms.
+- Remediation actions remain simulated unless validated with real integration evidence.
+
+---
+
+## 2) 30-Day Goals (Days 1–30)
+
+### Primary objective
+Start external validation immediately while tightening messaging based on real discovery input.
+
+### Targets
+1. Send first 20 outreach messages to qualified prospects/partners.
+2. Book 1–3 discovery calls.
+3. Capture top 5 recurring objections and buying criteria.
+4. Confirm first integration proof target and acceptance criteria.
+5. Produce one concise follow-up artifact for call participants (1-page overview).
+
+### Exit criteria for day 30
+- Outreach activity is consistent (not ad hoc).
+- At least one live discovery conversation completed.
+- Clear short list of integration proof requirements documented.
+
+---
+
+## 3) 60-Day Goals (Days 31–60)
+
+### Primary objective
+Convert early discovery into one concrete technical credibility signal.
+
+### Targets
+1. Complete one integration proof-of-concept path.
+2. Refine demo sequence using discovery objections and language.
+3. Document 3 scenario-based decision outcomes (allow/deny/unknown) using external posture signals.
+4. Identify at least one serious design-partner candidate.
+
+### Exit criteria for day 60
+- Integration proof demonstrates ingestion of at least one real posture source.
+- Messaging is updated with explicit “what we are / what we are not” boundaries.
+- At least one design-partner conversation reaches next-step planning.
+
+---
+
+## 4) 90-Day Goals (Days 61–90)
+
+### Primary objective
+Run a constrained design-partner/pilot evaluation with clear evidence output.
+
+### Targets
+1. Execute one constrained pilot/design-partner evaluation scope.
+2. Produce one proof artifact (demo evidence package, case note, integration evidence, or signed interest).
+3. Define go/no-go criteria for post-pilot expansion.
+4. Create a prioritized backlog of product and integration improvements from pilot feedback.
+
+### Exit criteria for day 90
+- At least one external proof artifact exists and can be shared with qualified prospects.
+- Decision made: continue current motion, narrow focus, or pivot segment/integration emphasis.
+
+---
+
+## 5) Weekly Operating Cadence
+
+### Monday (Plan)
+- Review prior week metrics.
+- Confirm outreach targets for the week.
+- Choose one messaging or demo refinement objective.
+
+### Tuesday–Wednesday (Execution)
+- Send outreach messages.
+- Run discovery calls.
+- Capture objections, language, and integration asks.
+
+### Thursday (Build + Validate)
+- Progress integration proof tasks.
+- Update demo script based on discovery findings.
+
+### Friday (Synthesize + Decide)
+- Publish weekly scorecard.
+- Record risks, blockers, and decisions.
+- Set next-week priorities and owner commitments.
+
+---
+
+## 6) Outreach Targets
+
+### ICP emphasis
+- Security, identity, and IT operators supporting frontline/shared-device environments.
+- Teams managing identity and device posture fragmentation across multiple systems.
+
+### 30-day outreach targets
+- 20 outbound messages sent.
+- 1–3 discovery calls booked.
+- At least 10 meaningful response datapoints (positive, neutral, or objection-based).
+
+### Message discipline
+- Lead with runtime decision-gap problem.
+- Avoid claims of replacing IAM/UEM/ITSM.
+- Invite feedback on real operational blockers.
+
+---
+
+## 7) First Integration Proof Recommendation
+
+### Recommended first proof
+**Microsoft Intune / Entra ID posture proof**
+
+### Why this first
+- Strong fit with shared/mobile frontline environment use cases.
+- Clear posture signal source for decisioning.
+- High credibility gain with minimal proof scope.
+
+### Minimal proof flow
+1. Device identifier submitted to SignalGrid decision flow.
+2. Intune/Entra posture/compliance state looked up.
+3. SignalGrid decision input combines identity + posture + session context.
+4. Decision result returned as allow / deny / unknown.
+
+### Scope guardrails
+- Do not position as full production integration.
+- Keep remediation actions simulated unless specifically validated.
+
+---
+
+## 8) Success Metrics
+
+### Activity metrics
+- Outreach messages sent per week.
+- Discovery calls booked and completed.
+- Follow-up artifact delivery rate.
+
+### Learning metrics
+- Number of recurring objections captured.
+- Number of messaging refinements applied.
+- Number of integration requirements confirmed by prospects.
+
+### Evidence metrics
+- Integration proof milestone completion.
+- Design-partner progression stage.
+- Existence of shareable proof artifact by day 90.
+
+---
+
+## 9) Kill/Pivot Signals
+
+Trigger reassessment if 2+ conditions persist for two consecutive review cycles:
+
+1. Outreach conversion remains near zero despite message iteration.
+2. Discovery calls consistently indicate no meaningful pain in target segment.
+3. Integration proof cannot be completed within constrained scope.
+4. Core objection repeatedly becomes “existing tools already solve this fully” without rebuttal traction.
+5. No design-partner path emerges after sustained outreach and demo iteration.
+
+### Pivot options
+- Narrow target segment further.
+- Shift first integration proof target.
+- Reframe value proposition around strongest validated use case.
+
+---
+
+## 10) Owner Checklist
+
+### Weekly checklist
+- [ ] Outreach target count set and executed.
+- [ ] Discovery insights logged within 24 hours.
+- [ ] Objection tracker updated.
+- [ ] Integration proof next task assigned.
+- [ ] Demo/messaging delta documented.
+- [ ] Friday scorecard published.
+
+### Monthly checkpoint checklist
+- [ ] 30/60/90 milestones reviewed against exit criteria.
+- [ ] Risks and assumptions updated.
+- [ ] Go/hold/pivot decision recorded with rationale.