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368 changes: 282 additions & 86 deletions index.html
Original file line number Diff line number Diff line change
Expand Up @@ -3,93 +3,289 @@
<head>
<meta charset="UTF-8">
<meta name="viewport" content="width=device-width, initial-scale=1.0">
<title>Nirzar Bhaidkar - Resume</title>
<title>Nirzar Bhaidkar | Performance Marketing Manager</title>
<style>
:root {
--bg: #f4f7fb;
--surface: #ffffff;
--text: #152238;
--muted: #5f6b7c;
--primary: #2563eb;
--primary-soft: #dbeafe;
--border: #d9e1ef;
--shadow: 0 12px 36px rgba(21, 34, 56, 0.08);
--radius-lg: 20px;
--radius-md: 14px;
}

* {
box-sizing: border-box;
}

body {
margin: 0;
font-family: "Inter", "Segoe UI", Roboto, Helvetica, Arial, sans-serif;
color: var(--text);
background:
radial-gradient(circle at 10% 10%, rgba(37, 99, 235, 0.1), transparent 38%),
radial-gradient(circle at 90% 0%, rgba(14, 165, 233, 0.08), transparent 32%),
var(--bg);
line-height: 1.65;
}

.page {
max-width: 1080px;
margin: 36px auto;
padding: 0 20px 28px;
}

.hero {
background: linear-gradient(135deg, #172554, #1d4ed8 55%, #0ea5e9);
color: #fff;
border-radius: var(--radius-lg);
padding: 34px;
box-shadow: var(--shadow);
position: relative;
overflow: hidden;
}

.hero::after {
content: "";
position: absolute;
inset: auto -50px -80px auto;
Comment on lines +52 to +55

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P2 Badge Keep hero decoration from intercepting header link clicks

The new .hero::after pseudo-element creates an absolutely positioned layer over the lower-right part of the header, and because it lacks pointer-events: none (or a lower stacking order), it captures pointer events where contact pills overlap it. At tablet-ish widths (for example around 900px), this blocks clicks on the rightmost contact link (www.nirzar.in), so users cannot open that profile via mouse/touch.

Useful? React with 👍 / 👎.

width: 260px;
height: 260px;
border-radius: 50%;
background: rgba(255, 255, 255, 0.14);
}

h1 {
margin: 0;
font-size: clamp(2rem, 4vw, 2.8rem);
letter-spacing: 0.01em;
}

.tagline {
margin-top: 10px;
font-weight: 500;
color: #dbeafe;
}

.contact-list {
margin-top: 20px;
display: flex;
flex-wrap: wrap;
gap: 10px;
}

.pill {
background: rgba(255, 255, 255, 0.16);
color: #eff6ff;
text-decoration: none;
padding: 8px 12px;
border-radius: 999px;
border: 1px solid rgba(255, 255, 255, 0.25);
font-size: 0.92rem;
transition: background 0.2s ease;
}

.pill:hover {
background: rgba(255, 255, 255, 0.28);
}

.grid {
margin-top: 22px;
display: grid;
grid-template-columns: 2fr 1fr;
gap: 22px;
}

.card {
background: var(--surface);
border: 1px solid var(--border);
border-radius: var(--radius-lg);
box-shadow: var(--shadow);
padding: 24px;
}

.section-title {
margin: 0 0 14px;
font-size: 1.05rem;
text-transform: uppercase;
letter-spacing: 0.08em;
color: var(--muted);
}

.summary {
margin: 0;
font-size: 1.01rem;
}

.timeline-item + .timeline-item {
margin-top: 22px;
padding-top: 22px;
border-top: 1px dashed var(--border);
}

.role {
margin: 0;
font-size: 1.15rem;
}

.meta {
margin: 4px 0 10px;
color: var(--muted);
font-weight: 500;
}

ul {
margin: 0;
padding-left: 20px;
}

li + li {
margin-top: 7px;
}

.skills {
display: flex;
flex-wrap: wrap;
gap: 8px;
list-style: none;
padding: 0;
}

.skills li {
margin: 0;
padding: 8px 10px;
border-radius: 10px;
background: var(--primary-soft);
color: #1e3a8a;
font-weight: 600;
font-size: 0.9rem;
}

.panel + .panel {
margin-top: 20px;
}

.award {
padding: 14px;
border-radius: var(--radius-md);
border: 1px solid var(--border);
background: linear-gradient(180deg, #fff, #f8fbff);
font-weight: 600;
}

@media (max-width: 900px) {
.grid {
grid-template-columns: 1fr;
}

.hero,
.card {
padding: 22px;
}
}
</style>
</head>
<body>
<h1>NIRZAR BHAIDKAR</h1>
<p>
Mumbai, Maharashtra | <a href="tel:7709595965">7709595965</a> | <a href="mailto:nirzarbhaidkar@gmail.com">nirzarbhaidkar@gmail.com</a> | <a href="https://www.linkedin.com/in/nirzarbhaidkar/" target="_blank" rel="noopener noreferrer">LinkedIn</a> | <a href="https://www.nirzar.in" target="_blank" rel="noopener noreferrer">www.nirzar.in</a>
</p>

<h2>SUMMARY</h2>
<p>
Experienced Performance Marketing Manager with a proven track record in driving digital marketing
strategies, optimizing campaigns, and increasing ROI. Skilled in data analysis, SEM, and social media
advertising, with a strong ability to translate insights into actionable plans. Adept at managing cross-
functional teams and delivering results in fast-paced environments. Committed to leveraging expertise to
enhance brand visibility and achieve business objectives.
</p>

<hr>

<h2>EXPERIENCE</h2>

<h3>WPP Media, Mumbai, Maharashtra</h3>
<p>Senior Executive | 05/23 - Present</p>
<ul>
<li>Managed a $15M+ annual portfolio for leading global brands across the automotive, construction, and storage industries, ensuring optimal campaign performance and ROI.</li>
<li>Spearheaded end-to-end campaign ideation, execution, and optimization strategies, enhancing performance across paid search and E-Commerce initiatives.</li>
<li>Expertly managed bids to maximize efficiency and drive peak performance in SEM campaigns.</li>
<li>Monitored and analyzed key performance indicators (KPIs) to ensure alignment with client goals and data-driven decision-making.</li>
<li>Compiled weekly, seasonal, and annual performance reports to drive efficiency and marketing effectiveness for divisional campaigns.</li>
<li>Conducted periodic account audits to uncover optimization opportunities in keywords, ad creatives, and bid strategies.</li>
<li>Executed bulk uploads of fresh creatives, keywords, and extensions to maintain ad relevance and enhance engagement.</li>
</ul>

<h3>PUBLICIS GROUPE, Mumbai, Maharashtra</h3>
<p>Analyst | 10/21 - 07/22</p>
<ul>
<li>Implemented, managed, and optimized paid campaigns across paid social, Google Ads, and Bing, expanding reach and audience engagement.</li>
<li>Developed and optimized PPC campaigns focusing on customer retention and acquisition, resulting in a 30% increase in sales.</li>
<li>Conducted in-depth Search Query Reporting (SQR) to refine ad targeting and boost performance, driving a 15% growth in click-through rates (CTR).</li>
<li>Executed data-driven bid strategies to enhance paid search effectiveness, achieving a 25% increase in return on ad spend (ROAS).</li>
<li>Delivered comprehensive performance reports to stakeholders, enabling strategic adjustments and contributing to a 20% improvement in overall campaign performance.</li>
<li>Perform A/B testing & ROI optimization for advertising campaigns.</li>
</ul>

<hr>

<h2>EDUCATION</h2>
<p>Bachelor of Engineering (Computer Engineering)</p>
<p>Master's in Management Studies (Marketing)</p>

<hr>

<h2>SKILLS</h2>
<ul>
<li>Data Analysis & Interpretation</li>
<li>Platform Proficiency (Google Ads, Facebook Ads, LinkedIn Ads, Bing Ads)</li>
<li>Campaign Management</li>
<li>Bid Management & Optimization</li>
<li>A/B Testing & Experimentation</li>
<li>Tracking & Attribution</li>
<li>Keyword Research & Management</li>
<li>Audience Targeting</li>
<li>Copywriting & Creative Strategy</li>
<li>Reporting & Communication</li>
<li>Excel/Spreadsheet Proficiency</li>
<li>Understanding of SEO</li>
<li>Strategic Thinking</li>
<li>Budget Management</li>
<li>CRO (Conversion Rate Optimization)</li>
</ul>

<hr>

<h2>CERTIFICATIONS</h2>
<ul>
<li>GOOGLE ADS SEARCH PROFESSIONAL CERTIFICATION</li>
<li>GOOGLE DIGITAL MARKETING AND E-COMMERCE PROFESSIONAL CERTIFICATE</li>
<li>META SOCIAL MEDIA MARKETING PROFESSIONAL CERTIFICATE</li>
<li>META CERTIFIED MEDIA BUYING PROFESSIONAL</li>
<li>MICROSOFT ADVERTISING SEARCH CERTIFICATION</li>
</ul>

<hr>

<h2>AWARDS</h2>
<ul>
<li>Google Online Marketing Challenge (Placed 15th from 4500 Teams Worldwide)</li>
</ul>
<main class="page">
<header class="hero">
<h1>Nirzar Bhaidkar</h1>
<p class="tagline">Performance Marketing Manager | Paid Media | Growth Strategy</p>
<div class="contact-list">
<span class="pill">Mumbai, Maharashtra</span>
<a class="pill" href="tel:7709595965">7709595965</a>
<a class="pill" href="mailto:nirzarbhaidkar@gmail.com">nirzarbhaidkar@gmail.com</a>
<a class="pill" href="https://www.linkedin.com/in/nirzarbhaidkar/" target="_blank" rel="noopener noreferrer">LinkedIn</a>
<a class="pill" href="https://www.nirzar.in" target="_blank" rel="noopener noreferrer">www.nirzar.in</a>
</div>
</header>

<section class="grid">
<div>
<article class="card">
<h2 class="section-title">Summary</h2>
<p class="summary">
Experienced Performance Marketing Manager with a proven record in driving digital growth,
optimizing campaigns, and increasing ROI. Skilled in data analysis, SEM, and paid social,
with a strong ability to turn insights into high-impact strategy. Experienced in collaborating
across teams and delivering measurable outcomes in fast-paced environments.
</p>
</article>

<article class="card" style="margin-top: 20px;">
<h2 class="section-title">Experience</h2>

<section class="timeline-item">
<h3 class="role">Senior Executive — WPP Media</h3>
<p class="meta">Mumbai, Maharashtra | 05/2023 – Present</p>
<ul>
<li>Managed a $15M+ annual portfolio for global brands across automotive, construction, and storage.</li>
<li>Led end-to-end paid search and e-commerce campaign strategy, execution, and optimization.</li>
<li>Improved SEM efficiency with precise bid management and KPI-driven adjustments.</li>
<li>Delivered periodic account audits and actionable recommendations across keywords, creatives, and extensions.</li>
<li>Developed weekly, seasonal, and annual reports to support strategic marketing decisions.</li>
</ul>
</section>

<section class="timeline-item">
<h3 class="role">Analyst — Publicis Groupe</h3>
<p class="meta">Mumbai, Maharashtra | 10/2021 – 07/2022</p>
<ul>
<li>Managed and optimized paid campaigns across Google Ads, Bing, and paid social channels.</li>
<li>Grew sales by 30% through retention-focused and acquisition-focused PPC programs.</li>
<li>Boosted CTR by 15% with in-depth Search Query Reporting (SQR) and targeting refinements.</li>
<li>Raised ROAS by 25% through data-backed bid strategy and ongoing experimentation.</li>
<li>Improved campaign performance by 20% with reporting frameworks and A/B testing insights.</li>
</ul>
</section>
</article>
</div>

<aside>
<article class="card panel">
<h2 class="section-title">Education</h2>
<p><strong>Bachelor of Engineering</strong><br>Computer Engineering</p>
<p><strong>Master's in Management Studies</strong><br>Marketing</p>
</article>

<article class="card panel">
<h2 class="section-title">Core Skills</h2>
<ul class="skills">
<li>Data Analysis</li>
<li>Google Ads</li>
<li>Meta Ads</li>
<li>LinkedIn Ads</li>
<li>Bing Ads</li>
<li>Campaign Management</li>
<li>Bid Optimization</li>
<li>A/B Testing</li>
<li>Attribution</li>
<li>SEO Basics</li>
<li>CRO</li>
<li>Budgeting</li>
</ul>
</article>

<article class="card panel">
<h2 class="section-title">Certifications</h2>
<ul>
<li>Google Ads Search Professional Certification</li>
<li>Google Digital Marketing and E-Commerce Professional Certificate</li>
<li>Meta Social Media Marketing Professional Certificate</li>
<li>Meta Certified Media Buying Professional</li>
<li>Microsoft Advertising Search Certification</li>
</ul>
</article>

<article class="card panel">
<h2 class="section-title">Award</h2>
<div class="award">Google Online Marketing Challenge — Placed 15th among 4,500 teams worldwide</div>
</article>
</aside>
</section>
</main>
</body>
</html>