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332 changes: 244 additions & 88 deletions index.html
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<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="UTF-8">
<meta name="viewport" content="width=device-width, initial-scale=1.0">
<title>Nirzar Bhaidkar - Resume</title>
<meta charset="UTF-8" />
<meta name="viewport" content="width=device-width, initial-scale=1.0" />
<title>Nirzar Bhaidkar | Performance Marketing Manager</title>
<meta name="description" content="Portfolio and resume of Nirzar Bhaidkar, Performance Marketing Manager specializing in paid media, SEM, and growth strategy." />
<style>
:root {
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padding: 8px 12px;
border-radius: 999px;
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font-size: .9rem;
}

.muted { color: var(--muted); }

@media (max-width: 900px) {
.grid { grid-template-columns: 1fr; }
.container { margin-top: 24px; }
.hero { padding: 24px; }
}
</style>
</head>
<body>
<h1>NIRZAR BHAIDKAR</h1>
<p>
Mumbai, Maharashtra | <a href="tel:7709595965">7709595965</a> | <a href="mailto:nirzarbhaidkar@gmail.com">nirzarbhaidkar@gmail.com</a> | <a href="https://www.linkedin.com/in/nirzarbhaidkar/" target="_blank" rel="noopener noreferrer">LinkedIn</a> | <a href="https://www.nirzar.in" target="_blank" rel="noopener noreferrer">www.nirzar.in</a>
</p>

<h2>SUMMARY</h2>
<p>
Experienced Performance Marketing Manager with a proven track record in driving digital marketing
strategies, optimizing campaigns, and increasing ROI. Skilled in data analysis, SEM, and social media
advertising, with a strong ability to translate insights into actionable plans. Adept at managing cross-
functional teams and delivering results in fast-paced environments. Committed to leveraging expertise to
enhance brand visibility and achieve business objectives.
</p>

<hr>

<h2>EXPERIENCE</h2>

<h3>WPP Media, Mumbai, Maharashtra</h3>
<p>Senior Executive | 05/23 - Present</p>
<ul>
<li>Managed a $15M+ annual portfolio for leading global brands across the automotive, construction, and storage industries, ensuring optimal campaign performance and ROI.</li>
<li>Spearheaded end-to-end campaign ideation, execution, and optimization strategies, enhancing performance across paid search and E-Commerce initiatives.</li>
<li>Expertly managed bids to maximize efficiency and drive peak performance in SEM campaigns.</li>
<li>Monitored and analyzed key performance indicators (KPIs) to ensure alignment with client goals and data-driven decision-making.</li>
<li>Compiled weekly, seasonal, and annual performance reports to drive efficiency and marketing effectiveness for divisional campaigns.</li>
<li>Conducted periodic account audits to uncover optimization opportunities in keywords, ad creatives, and bid strategies.</li>
<li>Executed bulk uploads of fresh creatives, keywords, and extensions to maintain ad relevance and enhance engagement.</li>
</ul>

<h3>PUBLICIS GROUPE, Mumbai, Maharashtra</h3>
<p>Analyst | 10/21 - 07/22</p>
<ul>
<li>Implemented, managed, and optimized paid campaigns across paid social, Google Ads, and Bing, expanding reach and audience engagement.</li>
<li>Developed and optimized PPC campaigns focusing on customer retention and acquisition, resulting in a 30% increase in sales.</li>
<li>Conducted in-depth Search Query Reporting (SQR) to refine ad targeting and boost performance, driving a 15% growth in click-through rates (CTR).</li>
<li>Executed data-driven bid strategies to enhance paid search effectiveness, achieving a 25% increase in return on ad spend (ROAS).</li>
<li>Delivered comprehensive performance reports to stakeholders, enabling strategic adjustments and contributing to a 20% improvement in overall campaign performance.</li>
<li>Perform A/B testing & ROI optimization for advertising campaigns.</li>
</ul>

<hr>

<h2>EDUCATION</h2>
<p>Bachelor of Engineering (Computer Engineering)</p>
<p>Master's in Management Studies (Marketing)</p>

<hr>

<h2>SKILLS</h2>
<ul>
<li>Data Analysis & Interpretation</li>
<li>Platform Proficiency (Google Ads, Facebook Ads, LinkedIn Ads, Bing Ads)</li>
<li>Campaign Management</li>
<li>Bid Management & Optimization</li>
<li>A/B Testing & Experimentation</li>
<li>Tracking & Attribution</li>
<li>Keyword Research & Management</li>
<li>Audience Targeting</li>
<li>Copywriting & Creative Strategy</li>
<li>Reporting & Communication</li>
<li>Excel/Spreadsheet Proficiency</li>
<li>Understanding of SEO</li>
<li>Strategic Thinking</li>
<li>Budget Management</li>
<li>CRO (Conversion Rate Optimization)</li>
</ul>

<hr>

<h2>CERTIFICATIONS</h2>
<ul>
<li>GOOGLE ADS SEARCH PROFESSIONAL CERTIFICATION</li>
<li>GOOGLE DIGITAL MARKETING AND E-COMMERCE PROFESSIONAL CERTIFICATE</li>
<li>META SOCIAL MEDIA MARKETING PROFESSIONAL CERTIFICATE</li>
<li>META CERTIFIED MEDIA BUYING PROFESSIONAL</li>
<li>MICROSOFT ADVERTISING SEARCH CERTIFICATION</li>
</ul>

<hr>

<h2>AWARDS</h2>
<ul>
<li>Google Online Marketing Challenge (Placed 15th from 4500 Teams Worldwide)</li>
</ul>
<main class="container">
<section class="hero">
<p class="eyebrow">Performance Marketing Manager</p>
<h1>Nirzar Bhaidkar</h1>
<p class="subtitle">Experienced in scaling paid media performance with data-backed strategy, campaign optimization, and cross-channel execution for high-growth brands.</p>
<ul class="contact">
<li><a href="tel:7709595965">📞 7709595965</a></li>
<li><a href="mailto:nirzarbhaidkar@gmail.com">✉️ Email</a></li>
<li><a href="https://www.linkedin.com/in/nirzarbhaidkar/" target="_blank" rel="noopener noreferrer">🔗 LinkedIn</a></li>
<li><a href="https://www.nirzar.in" target="_blank" rel="noopener noreferrer">🌐 Website</a></li>
<li><a href="https://maps.google.com/?q=Mumbai,+Maharashtra" target="_blank" rel="noopener noreferrer">📍 Mumbai, Maharashtra</a></li>
</ul>
</section>

<section class="grid">
<article class="card">
<h2>Experience</h2>

<div class="experience-item">
<div class="role">
<span class="company">WPP Media, Mumbai</span>
<span class="period">Senior Executive · May 2023 – Present</span>
</div>
<ul>
<li>Manage a $15M+ annual portfolio for global brands in automotive, construction, and storage categories.</li>
<li>Lead campaign ideation, execution, and optimization across paid search and e-commerce.</li>
<li>Drive SEM efficiency through strategic bid management and KPI-focused decision-making.</li>
<li>Deliver weekly, seasonal, and annual reports to improve marketing effectiveness.</li>
<li>Run account audits and execute bulk updates of creatives, keywords, and extensions.</li>
</ul>
</div>

<div class="experience-item">
<div class="role">
<span class="company">Publicis Groupe, Mumbai</span>
<span class="period">Analyst · Oct 2021 – Jul 2022</span>
</div>
<ul>
<li>Managed campaigns across paid social, Google Ads, and Bing to expand audience reach.</li>
<li>Improved sales by 30% through retention and acquisition-focused PPC strategy.</li>
<li>Used Search Query Reporting (SQR) and bid optimization to lift CTR and ROAS.</li>
<li>Presented performance reports that informed strategic decisions and campaign scaling.</li>
<li>Executed A/B testing and ROI optimization initiatives across channels.</li>
</ul>
</div>
</article>

<aside>
<section class="card" style="margin-bottom: 20px;">
<h2>Education</h2>
<p><strong>Bachelor of Engineering</strong><br /><span class="muted">Computer Engineering</span></p>
<p><strong>Master's in Management Studies</strong><br /><span class="muted">Marketing</span></p>
</section>

<section class="card" style="margin-bottom: 20px;">
<h2>Top Skills</h2>
<ul class="chips">
<li>Google Ads</li>
<li>Meta Ads</li>
<li>LinkedIn Ads</li>
<li>Bing Ads</li>
<li>Bid Optimization</li>
<li>A/B Testing</li>
<li>Attribution</li>
<li>SEO Awareness</li>
<li>CRO</li>
<li>Budget Management</li>
</ul>
</section>

<section class="card" style="margin-bottom: 20px;">
<h2>Certifications</h2>
<ul>
<li>Google Ads Search Professional Certification</li>
<li>Google Digital Marketing & E-commerce Professional Certificate</li>
<li>Meta Social Media Marketing Professional Certificate</li>
<li>Meta Certified Media Buying Professional</li>
<li>Microsoft Advertising Search Certification</li>
</ul>
</section>

<section class="card">
<h2>Award</h2>
<p>Google Online Marketing Challenge — <strong>15th place out of 4500 teams worldwide</strong>.</p>
</section>
</aside>
</section>
</main>
</body>
</html>