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John Williams edited this page Mar 13, 2026
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Welcome! This wiki is the complete reference for every script in the collection — installation guides, configuration options, troubleshooting, and best practices.
- Installation Guide — How to install any script in Google Ads
- Google Sheets Setup — Setting up spreadsheet integrations
- Scheduling Scripts — Recommended frequencies for each script
- MCC vs Single Account — Which scripts work at which level
- Auditing Scripts — Account health grading
- Analyzing Scripts — Ad copy and rotation analysis
- Bidding Scripts — Automated bid management
- Managing Scripts — Keyword, label, and extension management
- Monitoring Scripts — Alerts and anomaly detection
- Reporting Scripts — Search queries, heat maps, auction insights
- Testing Scripts — A/B testing frameworks
- CONFIG Reference — Common configuration options across all scripts
- Troubleshooting — Common errors and fixes
- Google Ads API Changes — Keeping scripts updated with API changes
- FAQ
This repository maintains 60+ production-tested Google Ads Scripts organized into 7 categories. It combines original scripts by John Williams / It All Started With A Idea with community scripts from Brainlabs Digital (GPL-2.0), all organized, documented, and maintained in one place.
Maintainer: John Williams
- Website: itallstartedwithaidea.com
- AI Google Ads Platform: googleadsagent.ai
- LinkedIn: in/johnmichaelwilliams