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Monitoring Scripts

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John Williams edited this page Mar 13, 2026 · 1 revision

Monitoring Scripts

Original Scripts ★

anomaly-detection.js

Lines: 1,124 | Level: Single Account

The most comprehensive anomaly detection script in this collection. Monitors multiple metric dimensions simultaneously with configurable thresholds, exclusion lists, trend analysis, and a full Google Sheets dashboard.

Metrics Monitored: Impressions, clicks, conversions, spend, bids, budgets, impression share, quality score, device performance, and more.

Output:

  • Separate sheets per anomaly type (Impression Anomalies, Click Anomalies, etc.)
  • Summary sheet with severity scores
  • Charts sheet with visualizations
  • Trends sheet tracking improving/worsening patterns
  • Email alerts

impression-share-tracker.js

Lines: 505 | Level: Single Account

Calculates weighted impression share metrics using the same methodology as the Google Ads interface. Supports Search, Shopping, Display, Video, and Performance Max campaigns.

Metrics tracked: Search IS, Exact Match IS, Click Share, Top IS, Absolute Top IS.

budget-projection.js

Lines: 126 | Level: Single Account

Simple but powerful: projects month-end spend, clicks, impressions, conversions, and CTR based on current pacing. Suggests incremental budget increases (+5%, +10%) with projected impact on conversions.

out-of-stock-scanner.js

Lines: 41 | Level: Google Apps Script (not Google Ads Scripts)

Note: This script runs in Google Apps Script, not Google Ads Scripts. It crawls specified website URLs, detects out-of-stock items using Cheerio, and logs results to a Google Sheet.

Community Scripts

14 additional monitoring scripts covering broken URLs, budget depletion, capacity control, spend alerts, quality score drops, GMC disapprovals, and more. See Monitoring README.

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