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303 changes: 228 additions & 75 deletions index.html
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<head>
<meta charset="UTF-8">
<meta name="viewport" content="width=device-width, initial-scale=1.0">
<title>Nirzar Bhaidkar - Resume</title>
<title>Nirzar Bhaidkar - Digital Marketing Professional</title>
<style>
body {
font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;
line-height: 1.6;
color: #333;
max-width: 800px;
margin: 0 auto;
padding: 20px;
background-color: #f9f9f9;
}
header {
text-align: center;
margin-bottom: 40px;
border-bottom: 2px solid #333;
padding-bottom: 20px;
}
h1 {
margin-bottom: 0.2em;
color: #2c3e50;
}
h2 {
color: #2980b9;
border-bottom: 1px solid #eee;
padding-bottom: 10px;
margin-top: 0;
}
summary {
cursor: pointer;
outline: none;
list-style: none; /* Hide default arrow in some browsers */
}
summary::-webkit-details-marker {
display: none;
}
summary h2 {
display: inline-block;
margin-bottom: 0;
border-bottom: none;
}
summary::after {
content: '+';
float: right;
font-weight: bold;
font-size: 1.5em;
color: #2980b9;
}
details[open] summary::after {
content: '-';
}
section {
background: white;
padding: 20px;
margin-bottom: 20px;
border-radius: 8px;
box-shadow: 0 2px 5px rgba(0,0,0,0.05);
}
address {
font-style: normal;
margin-top: 10px;
}
a {
color: #2980b9;
text-decoration: none;
}
a:hover {
text-decoration: underline;
}
ul {
padding-left: 20px;
}
li {
margin-bottom: 8px;
}
.job-header {
display: flex;
justify-content: space-between;
align-items: baseline;
flex-wrap: wrap;
}
.job-title {
font-weight: bold;
color: #555;
}
time {
color: #777;
font-size: 0.9em;
}
.skills-grid {
display: grid;
grid-template-columns: repeat(auto-fill, minmax(200px, 1fr));
gap: 10px;
}
@media (max-width: 600px) {
.job-header {
flex-direction: column;
}
}
</style>
</head>
<body>
<h1>NIRZAR BHAIDKAR</h1>
<p>
Mumbai, Maharashtra | <a href="tel:7709595965">7709595965</a> | <a href="mailto:nirzarbhaidkar@gmail.com">nirzarbhaidkar@gmail.com</a> | <a href="https://www.linkedin.com/in/nirzarbhaidkar/" target="_blank" rel="noopener noreferrer">LinkedIn</a> | <a href="https://www.nirzar.in" target="_blank" rel="noopener noreferrer">www.nirzar.in</a>
</p>
<header>
<h1>Nirzar Bhaidkar</h1>
<p><strong>Digital Marketing Professional</strong></p>
<address>
Mumbai, Maharashtra<br>
<a href="tel:7709595965">7709595965</a> |
<a href="mailto:nirzarbhaidkar@gmail.com">nirzarbhaidkar@gmail.com</a><br>
<a href="https://www.linkedin.com/in/nirzarbhaidkar/" target="_blank" rel="noopener noreferrer">LinkedIn</a> |
<a href="https://www.nirzar.in" target="_blank" rel="noopener noreferrer">www.nirzar.in</a>
</address>
</header>

<h2>SUMMARY</h2>
<p>
Experienced Performance Marketing Manager with a proven track record in driving digital marketing
strategies, optimizing campaigns, and increasing ROI. Skilled in data analysis, SEM, and social media
advertising, with a strong ability to translate insights into actionable plans. Adept at managing cross-
functional teams and delivering results in fast-paced environments. Committed to leveraging expertise to
enhance brand visibility and achieve business objectives.
</p>
<nav>
<p style="text-align: center;">
<a href="#summary">Summary</a> |
<a href="#experience">Experience</a> |
<a href="#education">Education</a> |
<a href="#skills">Skills</a> |
<a href="#certifications">Certifications</a> |
<a href="#awards">Awards</a>
</p>
</nav>

<hr>
<main>
<section id="summary">
<details open>
<summary><h2>Summary</h2></summary>
<p>
Experienced Performance Marketing Manager with a proven track record in driving digital marketing strategies, optimizing campaigns, and increasing ROI. Skilled in data analysis, SEM, and social media advertising, with a strong ability to translate insights into actionable plans. Adept at managing cross-functional teams and delivering results in fast-paced environments. Committed to leveraging expertise to enhance brand visibility and achieve business objectives.
</p>
<p>
I am deeply inquisitive and love uncovering patterns and discovering the meaning behind data, thrilled to prove intuition with numbers. I believe that today's marketing is as much about data as it's about creativity, and I aim to bring both these domains together.
</p>
</details>
</section>

<h2>EXPERIENCE</h2>
<section id="experience">
<details open>
<summary><h2>Experience</h2></summary>

<h3>WPP Media, Mumbai, Maharashtra</h3>
<p>Senior Executive | 05/23 - Present</p>
<ul>
<li>Managed a $15M+ annual portfolio for leading global brands across the automotive, construction, and storage industries, ensuring optimal campaign performance and ROI.</li>
<li>Spearheaded end-to-end campaign ideation, execution, and optimization strategies, enhancing performance across paid search and E-Commerce initiatives.</li>
<li>Expertly managed bids to maximize efficiency and drive peak performance in SEM campaigns.</li>
<li>Monitored and analyzed key performance indicators (KPIs) to ensure alignment with client goals and data-driven decision-making.</li>
<li>Compiled weekly, seasonal, and annual performance reports to drive efficiency and marketing effectiveness for divisional campaigns.</li>
<li>Conducted periodic account audits to uncover optimization opportunities in keywords, ad creatives, and bid strategies.</li>
<li>Executed bulk uploads of fresh creatives, keywords, and extensions to maintain ad relevance and enhance engagement.</li>
</ul>
<article>
<div class="job-header">
<h3>WPP Media, Mumbai, Maharashtra</h3>
<time datetime="2023-05">May 2023 - Present</time>
</div>
<p class="job-title">Senior Executive</p>
<ul>
<li>Managed a $15M+ annual portfolio for leading global brands across the automotive, construction, and storage industries, ensuring optimal campaign performance and ROI.</li>
<li>Spearheaded end-to-end campaign ideation, execution, and optimization strategies, enhancing performance across paid search and E-Commerce initiatives.</li>
<li>Expertly managed bids to maximize efficiency and drive peak performance in SEM campaigns.</li>
<li>Monitored and analyzed key performance indicators (KPIs) to ensure alignment with client goals and data-driven decision-making.</li>
<li>Compiled weekly, seasonal, and annual performance reports to drive efficiency and marketing effectiveness for divisional campaigns.</li>
<li>Conducted periodic account audits to uncover optimization opportunities in keywords, ad creatives, and bid strategies.</li>
<li>Executed bulk uploads of fresh creatives, keywords, and extensions to maintain ad relevance and enhance engagement.</li>
</ul>
</article>

<h3>PUBLICIS GROUPE, Mumbai, Maharashtra</h3>
<p>Analyst | 10/21 - 07/22</p>
<ul>
<li>Implemented, managed, and optimized paid campaigns across paid social, Google Ads, and Bing, expanding reach and audience engagement.</li>
<li>Developed and optimized PPC campaigns focusing on customer retention and acquisition, resulting in a 30% increase in sales.</li>
<li>Conducted in-depth Search Query Reporting (SQR) to refine ad targeting and boost performance, driving a 15% growth in click-through rates (CTR).</li>
<li>Executed data-driven bid strategies to enhance paid search effectiveness, achieving a 25% increase in return on ad spend (ROAS).</li>
<li>Delivered comprehensive performance reports to stakeholders, enabling strategic adjustments and contributing to a 20% improvement in overall campaign performance.</li>
<li>Perform A/B testing & ROI optimization for advertising campaigns.</li>
</ul>
<hr style="border: 0; border-top: 1px dashed #ddd; margin: 20px 0;">

<hr>
<article>
<div class="job-header">
<h3>PUBLICIS GROUPE, Mumbai, Maharashtra</h3>
<time datetime="2021-10">October 2021 - July 2022</time>
</div>
<p class="job-title">Analyst</p>
<ul>
<li>Implemented, managed, and optimized paid campaigns across paid social, Google Ads, and Bing, expanding reach and audience engagement.</li>
<li>Developed and optimized PPC campaigns focusing on customer retention and acquisition, resulting in a 30% increase in sales.</li>
<li>Conducted in-depth Search Query Reporting (SQR) to refine ad targeting and boost performance, driving a 15% growth in click-through rates (CTR).</li>
<li>Executed data-driven bid strategies to enhance paid search effectiveness, achieving a 25% increase in return on ad spend (ROAS).</li>
<li>Delivered comprehensive performance reports to stakeholders, enabling strategic adjustments and contributing to a 20% improvement in overall campaign performance.</li>
<li>Performed A/B testing & ROI optimization for advertising campaigns.</li>
</ul>
</article>
</details>
</section>

<h2>EDUCATION</h2>
<p>Bachelor of Engineering (Computer Engineering)</p>
<p>Master's in Management Studies (Marketing)</p>
<section id="education">
<details open>
<summary><h2>Education</h2></summary>
<ul>
<li><strong>Bachelor of Engineering (Computer Engineering)</strong></li>
<li><strong>Master's in Management Studies (Marketing)</strong></li>
</ul>
</details>
</section>

<hr>
<section id="skills">
<details open>
<summary><h2>Skills</h2></summary>
<div class="skills-grid">
<ul>
<li>Data Analysis & Interpretation</li>
<li>Platform Proficiency: Google Ads, Facebook Ads, LinkedIn Ads, Bing Ads</li>
<li>Campaign Management</li>
<li>Bid Management & Optimization</li>
<li>A/B Testing & Experimentation</li>
<li>Tracking & Attribution</li>
<li>Keyword Research & Management</li>
<li>Audience Targeting</li>
<li>Copywriting & Creative Strategy</li>
<li>Reporting & Communication</li>
<li>Excel/Spreadsheet Proficiency</li>
<li>Understanding of SEO</li>
<li>Strategic Thinking</li>
<li>Budget Management</li>
<li>CRO (Conversion Rate Optimization)</li>
</ul>
</div>
</details>
</section>

<h2>SKILLS</h2>
<ul>
<li>Data Analysis & Interpretation</li>
<li>Platform Proficiency (Google Ads, Facebook Ads, LinkedIn Ads, Bing Ads)</li>
<li>Campaign Management</li>
<li>Bid Management & Optimization</li>
<li>A/B Testing & Experimentation</li>
<li>Tracking & Attribution</li>
<li>Keyword Research & Management</li>
<li>Audience Targeting</li>
<li>Copywriting & Creative Strategy</li>
<li>Reporting & Communication</li>
<li>Excel/Spreadsheet Proficiency</li>
<li>Understanding of SEO</li>
<li>Strategic Thinking</li>
<li>Budget Management</li>
<li>CRO (Conversion Rate Optimization)</li>
</ul>
<section id="certifications">
<details open>
<summary><h2>Certifications</h2></summary>
<ul>
<li>Google Ads Search Professional Certification</li>
<li>Google Digital Marketing and E-Commerce Professional Certificate</li>
<li>Meta Social Media Marketing Professional Certificate</li>
<li>Meta Certified Media Buying Professional</li>
<li>Microsoft Advertising Search Certification</li>
</ul>
</details>
</section>

<hr>
<section id="awards">
<details open>
<summary><h2>Awards</h2></summary>
<ul>
<li><strong>Google Online Marketing Challenge:</strong> Placed 15th from 4500 Teams Worldwide</li>
</ul>
</details>
</section>
</main>

<h2>CERTIFICATIONS</h2>
<ul>
<li>GOOGLE ADS SEARCH PROFESSIONAL CERTIFICATION</li>
<li>GOOGLE DIGITAL MARKETING AND E-COMMERCE PROFESSIONAL CERTIFICATE</li>
<li>META SOCIAL MEDIA MARKETING PROFESSIONAL CERTIFICATE</li>
<li>META CERTIFIED MEDIA BUYING PROFESSIONAL</li>
<li>MICROSOFT ADVERTISING SEARCH CERTIFICATION</li>
</ul>

<hr>

<h2>AWARDS</h2>
<ul>
<li>Google Online Marketing Challenge (Placed 15th from 4500 Teams Worldwide)</li>
</ul>
<footer>
<p style="text-align: center; color: #888; font-size: 0.8em;">
&copy; 2024 Nirzar Bhaidkar. All rights reserved.
</p>
</footer>
</body>
</html>